Honda Motorcycle TV Ad Planning Meeting, circa 1986
OK Gang, we need to spitball some ideas for background music on the new dealer ad. GO!
Steppenwolf? Too old, overdone, outlaw/counterculture overtones...
Judas Priest? Nah...threatening, veiled S&M imagery...besides, the singer rides a Harley onstage.
Accept? Please. Those guys don't even veil it.
Lita Ford? Guys. New rule. No leather, studs, sex real or imagined, or drug use. We're selling dirtbikes to your nieces and nephews ferchrissakes.
Lou Reed? What did I just get done saying, MORON? On second thought, I'll forward it to corporate and see what they think.
C'mon people, put yourself in the mind of the customer--what are they thinking, what are they feeling when they throw a leg over our motorcycles? We need to project the fantasy and unlock emotions they never knew they had...
Cindy, we haven't heard from you yet, what are your thoughts?
Steppenwolf? Too old, overdone, outlaw/counterculture overtones...
Judas Priest? Nah...threatening, veiled S&M imagery...besides, the singer rides a Harley onstage.
Accept? Please. Those guys don't even veil it.
Lita Ford? Guys. New rule. No leather, studs, sex real or imagined, or drug use. We're selling dirtbikes to your nieces and nephews ferchrissakes.
Lou Reed? What did I just get done saying, MORON? On second thought, I'll forward it to corporate and see what they think.
C'mon people, put yourself in the mind of the customer--what are they thinking, what are they feeling when they throw a leg over our motorcycles? We need to project the fantasy and unlock emotions they never knew they had...
Cindy, we haven't heard from you yet, what are your thoughts?
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