Call me humorless, but...

[sihaya09]

Oh good. So it wasn't just me. The Super Bowl ads were super sexist this year. (FWIW, Jason mostly slept through the Super Bowl.) Like, more than normal, which is pretty much saying something.

Thanks, Jezebel!

In the words of commenter PersonofInterest:

Isn't it great that an industry largely run by men can get together once a year on a

Comments

[icewolf010]

Yeah, I've heard this tonight from several quarters. Just as well I didn't watch, I think. I like my head un-exploded.

[matrixleap]

The Super Bowl, traditionally, has been a sport for men...any way you look at it, the game is geared to MEN. It doesn't matter how many women now share a large part of the demography in liking and being fanatical about the sport, it's still, and always will be geared and marketed towards men, and those commercials will reflect this. Just as much as commercials during soap operas are geared towards women...even though a lot of men watch those same shows.

I was at a Super Bowl party tonight and the guest list had 4 men and 6 women...and the women were laughing at the humor factor of the commercials more than the guys were.

~D.

[sihaya09]

Just because it's marketed towards men doesn't mean it hast to be anti-woman or infantilize men. If you excuse into THAT vision of gender stereotypes, that's just frankly sad. And having women laugh at things that are problematic and, well, frankly offensive doesn't magically make them okay.

[matrixleap]

I never said that laughing at something one might find offensive that another doesn't would make it magically okay. What I was saying was that several of the women that I know and spend time with that were at this party, didn't have a problem with the commercials and saw that they were humorous. They are very intelligent and independent women that saw the, what they believed, to be humor. That's all I was saying...at least, in regards to that part of my original comment.

:)

"Just because it's marketed towards men doesn't mean it hast to be anti-woman or infantilize men."

That I can agree with though.

~D.

[whitecrow0]

Was it a group of mixed company? If so, I wonder if the women would have laughed had they been alone. Women are told not to make scenes and have issues. I do it, too. For instance, I'm blonde and I tell blonde jokes. Not because I find them funny, but to "own" what I am so it can't be used to demean me further.

[wilhelmina_d]

Oh, seriously. I was yelling at the tv over some of the ads. Do they *still* not understand that women have 80% of the purchasing power? Also, why is being feminine (not that a lot of what you list is particularly feminine IMHO) a negative thing? This drives me nuts. Why is girly, doing something "like a girl", etc a derogatory thing?

[acousticdryad]

Yeah I noticed it as well.

[flewellyn]

Yet another reason why I don't watch the Super Bowl.