Recent Amex Commercials
Amex has lately been running some commercials that depict someone conducting some business related transaction. In all of them, when the person attempts to pay with a non-Amex, non-Business card, whatever business transaction was happening falls apart.
I love these ads. They do a fantastic job of creating fear where there absolutely should be none. In all of them, the person who gets screwed never has a chance to plead his or her case. So the natural cognitive reaction that the premise of the ads is absurd is completely circumvented.
I would LOVE to know what sort of effect this has had on small businesses getting Amex cards.
I love these ads. They do a fantastic job of creating fear where there absolutely should be none. In all of them, the person who gets screwed never has a chance to plead his or her case. So the natural cognitive reaction that the premise of the ads is absurd is completely circumvented.
I would LOVE to know what sort of effect this has had on small businesses getting Amex cards.