Hello C'thulu, maybe...

[shino6]

In Japan, but the US?

http://news.yahoo.com/s/ap/20071228/ap_on_fe_st/japan_hello_kitty_for_men

Only $36! That'll be popular in Jersey...

EDIT: Getting warmer... http://blog.riflegear.com/archive/2007/12/26/hello-kitty-ar-15---evil-black-rifle-meets-cute-and.aspx