(no subject)
I just got a spam from some idiot named T. Grant at repHIM -- a Christian video site.
But it's not really spam because he provides a disclaimer at the end:
This is NOT SPAM -- this is a one-time reciprocal link request. We have NO INTENTION to email you again. You can also reply to this email with REMOVE in the subject line to make sure we'll NEVER send you any more e-mails in the future.
It's pretty simple, T. Grant. A mass mailing of unsolicited email that advertises something = SPAM.