Mar 23, 2006 18:40
11.1.The dominant socializing agent from middle childhood through adolescence is the
A.family
B.school
C.peer group
D.child’s pets
E.none of the above
12.2.When a baby cries to be picked up it is exercising the
A.Self
B.ID
C.Super ego
D.Ego
E.Generalized Other
13.
14.
15.3.The _________ acts as a balance between the ID and the Ego
A.The self
B.Generalized Other
C.Alter Ego
D.Skogaloid
E.None of the Above
16.4.The main difference between Freud and Mead is that while Freud focused on the denial of the ID as generating the self’s objective side, Mead focused on people’s capacity to:
A.“take the role of the self”
B.“avoid the significant other”
C.Repress memories
D.“taking the role of the other”
E.organize the self
17.5. In the film the “Persuaders” G. Clotaire Rapaille’ spoke of _______ for showing what is desirable for consumers.
A.Creation of wants
B.Reality Control
C.The “code for luxury”
D.None of the above
18.6. In “Manufacturing Consent” we learned the US provided key logistical and military support for which country’s invasion of East Timor.
A.North Vietnam
B.Australia
C.New Guinea
D.Indonesia
E.Both Congo and the Sudan
19.7. In what area does Chomsky marvel at people’s ability to understand, calling it exotic information?
A.Linguistics
B.Sports Information
C.Propaganda Model
D.Both A and B
E.None of the above
20.8. Chomsky and Herman’s Propaganda Model is a conspiracy theory that deals with media manipulation.
A.T
B.F
21.9. FOX News constant airing of the Swift Vets and POWs for Truth is an example of what filter According to the Propaganda Model.
A.Sourcing
B.Size and Ownership
C.Flak
D.Anti-terror
E.None of the above
22.10. A news reporter who refuses to print damaging allegations of politician X for fear of being cut out of the Washington D.C. beltway loop is an example of what filter of the Propaganda Model.
A.Flak
B.Size and Ownership
C.Anti-terror
D.Sourcing
E.None of the above
1.11.The self (Mead’s theory) is made up of the
A.I
B.Me
C.None of the above
D.Both A & B
2.12. Mead’s stage of development where the child takes on roles (status) of other people is called
A.The Preparatory Stage
B.Play Stage
C.Game Stage
D.All the world’s a stage
3.13. The sociologist who’s view is known as the dramaturgical approach is
A.Karl Marx
B.Durkheim
C.Goffman
D.Mead
E.None of the above
4.14. Looking Glass Self is a term coined by
A.Mead
B.Goffman
C.Cooley
D.None of the above
5.15. The term Impression Management means
A.providing cues to others to present ourselves in a favorable light
B.where your expectations of others lead them to behave in ways that confirm expectations
C.putting on nicer clothes before a job interview
D.Both A & B
E.Both A & C
F.None of the above
G.All of the above
6.16. True or False: In the movie The Persuaders we learn about the PR industry
A. T
B F
7.17. True or false narrowcasting is a term from the movie The Persuaders that means to get you thinking about mass consumption.
A.T
B.F
8.18.The primary agent of socialization that is most important for children is
A.The mass media
B.The family
C.Schools
23.19. The company responsible for the bovine growth hormones in milk, a story that was covered up by FOX News is
A.GE
B.Westinghouse
C.Monsanto
D.Eli Lilly
E.None of the above
24.20. Newspapers were bought by large corporations because
A.of the inheritance laws
B.to control the flow of information
C.shares of the paper were sold on the open market
D.Both A and C
E.Both B and C
25.21. The largest newspaper chain in the US is
A.Knight-Ridder
B.Tribune Co.
C.Gannett
D.New York Times
E.News Corp.
26.22. The father of the PR Industry is
A.Noam Chomsky
B.Herbert Mead
C.Edward Bernays
D.Rupert Murdoch
E.None of the above
27.23. The propaganda group devised by the Democratic Party’s Woodrow Wilson to whip up the pacifist US population into a war frenzy for WWI was called the
A.Office of Public Information
B.Creel Commission
C.Ministry of Truth
D.Office of Foreign Intelligence
E.FBI
28.24. The FCC has been an advocate of regulation since the 1980’s
A.T
B.F
29.25. The Fairness Doctrine, designed to promote equal view points, no longer exists.
A.T
B.F
30.26. FOX News viewers were just as likely as PBS viewers to believe that WMD’s were found in Iraq.
A.T
B.F
31.27. FOX News’ corporate office generates memos that dictate the ‘message of the day”.
A.T
B.F
32.28. A recognized position in interaction is know as a;
A.role
B.status
C.norm
D.social group
E.social interaction
33.29. People’s expectations concerning the behavior of a mother define the mother’s:
A.role
B.status
C.norms
D.group membership
E.authority
34.30. The theory that social interaction involves trade in valued resources is the central insight of:
A.Functionalism
B.Conflict theory
C.Exchange theory
D.Dramaturgy
E.Marxist social theory
35.31. The idea that altruistic behavior is tied to the expectation that others will do for us what we are willing to do for them. The decision of whether or not to engage in altruistic behavior is part of a process of evaluation in which theory?
A.functionalism
B.conflict theory
C.exchange theory
D.rational choice theory
36.32. When people try to control how others see them so that they will be viewed in the best possible light, they are engaged in.
A.impression management
B.social exchange
C.normal behavior
D.ethno methodology
37.33. The ‘father” of exchange theory is
A.Marx
B.Mead
C.Homan
D.Goffman
E.Evans
38.34. Exchange theorists believe that when people interact, they exchange valued resources including:
A.attention
B.pleasure
C.approval
D.money
E.all of the above
39.35. The most efficient basis of social interaction is usually
A.competition
B.cooperation
C.rational choice
D.status
E.stereotype
36.In the film, “Dancing with the Devil” backwards masking refers to
A.satanic hypnosis
B.Congressional technique of pushing ant-violence legislation through the house.
C.A technique to record music that is seemingly unintelligible, but when played backward the lyrics actually forms a message.
D.None of the above
E.Both A and C
37.In the film, “Dancing with the Devil” the band that was put on trial for their culpability in the suicide deaths of two teenagers was?
A.Iron Maiden
B.Kill Switch Engage
C.Prince
D.Judas Priest
E.Deicide
38.Initiative Media conducted a study on what that was actually intended to help the PR industry market more effectively to children.
A.viewing habits
B.response to certain images
C.nagging
D.backwards masking of commercials
E.A child’s view of his ‘self’.
39.The largest radio company in the US is?
A.Fox Radio
B.Clear Channel
C.Westinghouse
D.Greater Media
E.Citadel
40.One of the three largest cable companies is
A.Viacom
B.Time-Warner
C.Liberty Media
D.All of the above
E.None of the above
41.In the film “Toxic Sludge Is Good for You” the toxic sludge industry wanted to change the name from toxic sludge to?
A.eco-fill
B.bio-solid
C.bio-fill
D.eco-solid
E.none of the above
42.Which person described PR as a “battle for what is reality”
A.Noam Chomsky
B.Edward Bernays
C.Walter Lipmann
D.Stuart Ewen,
E.None of the above
43.A persons status that is most influential in shaping one’s life at a given time is called
A.master status
B.master role
C.ascribed status
D.achieved status
E.master set
44. .If you have more then one expectation regarding your position in society you can be said to have a
A. master status
B. status set
C. achieved roles
D. ascribed status
E. None of the above
44.The PR company that was responsible for the Iraqi baby-incubator hoax was \
A.Fox News
B.Initiative Media
C.Disney
D.Bertelsmann
E.Hill and Knowlton
45.T or F at the time just before the stock market crash the advertising industry was a $3.5 billion business
A.T
B.F
46.Write in question worth three points. Tell me why advertising negates the theory of supply and demand? Write your answer on the back of the exam.
50. True or false. Clorox lowered prices in response to shrinking sales.
A. T
B. F