Они поняли пиратскую модель
Какой поворот сюжета наблюдается: Disney-ABC: "We understand piracy now as a business model"
"Now comes news from Disney-ABC that content producers have had a revelation: instead of simply trying to squash piracy, it might be more productive to understand and compete with it. That's the message brought by Anne Sweeney, the president of Disney-ABC Television Group and one of the "50 Most Powerful Women in Business," according to Fortune.
"So we understand piracy now as a business model," said Sweeney in a recent analyst call. "It exists to serve a need in the marketplace specifically for consumers who want TV content on demand and it competes for consumers the same way we do, through high-quality, price and availability and we don't like the model. But we realize it's effective enough to make piracy a key competitor going forward. And we've created a strategy to address this threat with attractive, easy to use ways to for viewers to get the content they want from us legally; in other words, keeping honest people honest."
When you start thinking this way, the goal becomes offering a more compelling product than file-swapping networks can provide, rather that attempting (for instance) to sue the users who like your content".
На родном языке завтра...
"Now comes news from Disney-ABC that content producers have had a revelation: instead of simply trying to squash piracy, it might be more productive to understand and compete with it. That's the message brought by Anne Sweeney, the president of Disney-ABC Television Group and one of the "50 Most Powerful Women in Business," according to Fortune.
"So we understand piracy now as a business model," said Sweeney in a recent analyst call. "It exists to serve a need in the marketplace specifically for consumers who want TV content on demand and it competes for consumers the same way we do, through high-quality, price and availability and we don't like the model. But we realize it's effective enough to make piracy a key competitor going forward. And we've created a strategy to address this threat with attractive, easy to use ways to for viewers to get the content they want from us legally; in other words, keeping honest people honest."
When you start thinking this way, the goal becomes offering a more compelling product than file-swapping networks can provide, rather that attempting (for instance) to sue the users who like your content".
На родном языке завтра...