Проект Body Shop на мой взгляд одно из самых циничных и наглых надувательств в мире косметики. В 1988 году в Лондоне впервые посетил, был поражен идеей, зеленостью. Проследовал к полке в "эфирными" маслами и из 50 Strawberry, Sandalwood, Amber не обнаружил ни одного натурального. Все представленное на стенде было продуктами органической химии... Вот вчера прилетел из Лондона концепт тот же - везде на стенах и упаковке нарисованы дельфины солнце и море, а в бутылках 100% химия. Из Википедии из статьи Body Shop убрали раздел Controversy:
In September 1994, independent journalist Jon Entine [1] wrote an article for Business Ethics magazine, "Shattered Image: Is The Body Shop Too Good to be True." It documented the The Body Shop's image as an ethical company selling natural cosmetics and his desire to create a story using "the public record". Amongst this he stated that Roddick stole the idea and product line from the San Francisco area-based The Body Shop that existed six years before she opened her first store in Brighton; its products were "faux natural," meaning they contained only a smidgen of natural ingredients but were otherwise made from inexpensive off the shelf ingredients with dyes, petrochemical based preservatives, and artificial scents found in drug store quality products. The Body Shop had contentious relationships with its franchisees leading to hundreds of millions of dollars in franchise fraud suits and allegation, numerous investigations, and out of court settlements; and its record in support of the environment, women's rights, and other social causes issues that it promoted were spotty or non-existent. [2] The investigative article also found Roddick gave less than half what average companies give to charity, and gave !!! nothing !!! at all over its first 11 years of existence, as documented by the UK Charity Commission, while claiming in speeches and articles that she and her company gave "most of our profits away."
"Shattered Image," which won a National Press Club Award for Consumer Journalism, created an international furore [3], and led to other investigations, including by London Greenpeace [4], to establish if there were discrepancies between The Body Shop's marketing claims and its practices.
не знаю что и думать в этой связи, Сергей. читала и то, что вы цитируете, и саму Роддик. на всяких других житейских примерах знаю (да все, в общем, знают), как журналистика умеет засвечивать одну и ту же ситуацию в диаметрально противоположных фасонах. сама Роддик воспринимается мною как человек искренний, и это смущает - на фоне цитируемых вами материалов. надо бы книгу ее прочесть. может, добавит ясности :)
Так случилось, что носил я двадцать лет свое личное мнение о Body Shop и вдруг встретил подтверждение в Википедии, а затем Вашу заметку, так уж сложилось :) Одно точно можно сказать - проект финансово очень успешный...
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In September 1994, independent journalist Jon Entine [1] wrote an article for Business Ethics magazine, "Shattered Image: Is The Body Shop Too Good to be True." It documented the The Body Shop's image as an ethical company selling natural cosmetics and his desire to create a story using "the public record". Amongst this he stated that Roddick stole the idea and product line from the San Francisco area-based The Body Shop that existed six years before she opened her first store in Brighton; its products were "faux natural," meaning they contained only a smidgen of natural ingredients but were otherwise made from inexpensive off the shelf ingredients with dyes, petrochemical based preservatives, and artificial scents found in drug store quality products. The Body Shop had contentious relationships with its franchisees leading to hundreds of millions of dollars in franchise fraud suits and allegation, numerous investigations, and out of court settlements; and its record in support of the environment, women's rights, and other social causes issues that it promoted were spotty or non-existent. [2] The investigative article also found Roddick gave less than half what average companies give to charity, and gave !!! nothing !!! at all over its first 11 years of existence, as documented by the UK Charity Commission, while claiming in speeches and articles that she and her company gave "most of our profits away."
"Shattered Image," which won a National Press Club Award for Consumer Journalism, created an international furore [3], and led to other investigations, including by London Greenpeace [4], to establish if there were discrepancies between The Body Shop's marketing claims and its practices.
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