Question to the English native speakers

Apr 09, 2014 08:04

Question to the English native speakers:
I am to translate a slogan into English. Slogans are difficult because they must convey the same idea - not necessarily in the same words.
The slogan in German is: "Pure Innovation"
Would it be possible to use the straight translation or would "pure" in English somehow convey the idea of morrally correct or untouched? What do you think? Any suggestions or ideas?
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