Ride it like a what!??!
Ride it like a Ford
Ride it like a Ford
Ride
R-Ride
Ride
Ride it like a Ford
You wanna take a ride while I climb aboard?
You gotta ride it like a Ford.
This recent Ford commercial was only aired in the greater Miami area around April of 2006. By the look, beat, feel and sexuality of the video, its clear to see what sort of message Ford was trying to send to their target audience. Of Coarse they are trying to push a product that they have made but it clearly pulls from hip-hop and our pop-culture. As Savan states, many of these companies try to advertise by appealing to the younger generations by drawing them in using young adults, shiny new cars and obviously good looking women (just like in hip-hop music videos). The commercial is hardly innocent in any aspect of the word. The lyrics send a different message to those who actually know what the double meanings mean. When the young man states "You wanna take a ride while i climb aboard? You gotta ride it like a Ford." It pushes a second sexual innuendo about the woman shown in the video. These companies might think that they are appealing to a younger audience but all they are really doing is pushing away their once loyal customers by airing such highly sexual commercials. It would be best if companies didn’t air such content unless they know how to do it better or maybe more tasteful. This commercial does completely comply with what Savan talks about when these large multi-million dollar companies draw from the hip-hop and black vernacular to sell a product. This commercial can be taken as merely selling a car but there is way too much room for questions.