Micro business Myth: collapsion or change to survival

Aug 26, 2015 14:41

Not long ago, CCTV reported about Micro business, and mentioned that "part of the Micro business run similar like Pyramid selling" and even proposed a new term: micro Pyramid selling. For what is Micro business? How to distinguish Micro business and Pyramid selling? What is the direction of Mirco business? Even the owner of the Micro business got lost now.

Micro-Pyramid selling is a evil result of Micro business..
Mask Pyramid seller do harmful to micro business, it already very difficult to sell in the Friend circle.
Real Micro business own only take the social platform as one of the promotion channel.
Now How micro business owner could change?
First, the biggest problem they faced is to derivative themselves to Pyramid selling..
Second, micro business products must be differentiated.
Third, the promotion channels must be diversified.
Fourth, the methods must be diversified.

To sum up, the micro business still belong to E-commerce., only its sales channels focused on like wenxin,weibo, and other social microblogging platform, while the micro-pyramid selling is an abnormal variant of wilderness in derivative development period, althoug they have very large impact on the whole industry, the micro business still will move forward. Obviously, in the mobile Internet era, mobile social platform as the major flow source, will inevitably become a coveted place for many manufacturers to develop E-Commerce supplier, because from another perspective, in fact, micro business is just another derivative socializing E-commerce manifestations.
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