JUDGMENT

Jun 23, 2009 17:13

humanplacebo ponders whether it is fair to judge society based on Google search suggestions for "how to use a":
  • condom
  • tampon
  • compass1
  • protractor
  • multimeter
  • curling iron
  • french press
  • flash drive
  • bidet
Hmm...

1 Influenced by the immediate proximity of "protractor" next in the list, I initially though this referred to the circle-drawing tool2, but the entire first page of matches refers to the navigational instrument. In fact, if you search "how to use a compass", most of the top suggested completions ("without a map," "with a map," "and a map," "with a mirror", "degrees") refer to the navigational instrument, and only two suggested completions refer to the drafting tool, "to draw a circle" and "with a protractor". The remaining suggested completions are seeking types of content ("video," "youtube") or content targeted for certain audiences ("kids"). *

2 Which is technically "pair of compasses". Many other languages actually have entirely distinct words for the navigational instrument and the drafting tool. (languagehat has a better explication of the etymology of compass.)

* This started as a (parenthetical note) but quickly grew beyond the capabilities of such annotation; in fact, it expanded beyond even a single footnote, although this third footnote is meta about parentheticals vs. footnotes.

Out of curiosity, I tried a few other prompts...

how to use
  • facebook
  • a condom (the first of three repeats from "how to use a")
  • twitter
  • excel (I'm kind of surprised that this is the most queried Office application)
  • a tampon
  • photoshop
  • chopsticks
  • torrents
  • bittorrent (I wonder how high the combined "torrents" + "bittorrent" would rank)
  • a compass

how to
  • tie a tie (seriously? #1 suggested query for "how to?")
  • kiss (that's a little depressing... or perhaps a little cute, depending on your outlook)
  • get pregnant
  • lose weight (depressingly, only halfway down the first page of results is where the scam sites begin... yay for SEO tactics)
  • make a website
  • write a resume
  • draw
  • solve a rubix cube [sic]
  • write a cover letter
  • get a passport

buy a
  • car
  • star (oy. Is "star" this high in the suggestions due to user naivete or insidious SEO?)
  • used car
  • business
  • domain name
  • monkey
  • dog
  • domain
  • gun
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