ABC и AIDA

[sergey_dubovik]

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ABC. Always Be Closing!

• A - Always
• B - Be
• C - Closing

AIDA. Attention, Interest, Desire, Action/

• A - Attention (Awareness): attract the attention of the customer.
• I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
• D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
• A - Action: lead customers towards taking action and/or purchasing.

Фильм Гленгарри Глен Росс (Американцы). Номинант на Оскар 1993 г. за лучшую мужскую роль второго плана (Аль Пачино).