Дисней и зомби: медвежий рынок as it is
В третий раз о популярности зомби в масс-культуре.
За прошедшее время успел выйти еще-один (и отличный!) зомби-фильм - "Зомбилэнд", основанный кстати во многом на шутливой книге Макса Брукса "The Zombie Survival Guide". Ссылка на электронную версию книжки есть в первом посте на тему зомби (жива одна из двух - вторая).
Во втором посте на эту тему говорилось о том, почему из разных тварей популярность зомби сопутствует медвежьим рынкам, а, вампиров - бычьим. Но там же был и график, иллюстрирующий дихотомию хоррор-муви и диснеевских сказок - тоже в свете медвежьих и бычьих рынков (картинка под катом).
И вот просто удивительная новость с точки зрения социономики - "Они сошлись: вода и камень, стихи и проза, лед и пламень". Дисней делает ставку на зомби!!!
Bloomberg - Brain-Eating Zombies Invade Disney in Iger Plan to Win Boy Fans:
Disney Chief Executive Officer Robert Iger, 59, is on a spending spree at the world’s biggest media company to transform his film studio, amusement parks and stores, Bloomberg Markets reports in its April issue. In fiscal 2009, net income at Disney fell 25 percent to $3.3 billion -- the worst annual performance in Iger’s five-year reign -- and was almost flat in the first quarter of 2010 compared with a year earlier.
The global recession has hammered the company’s 11 theme parks, which are offering promotions and discounts. The Burbank, California-based company’s studio is also struggling: In 2009, it churned out box office flops such as “G-Force,” which featured wisecracking guinea pigs.
Iger is pouring billions into attracting a new generation of kids -- boys especially -- raised on violent video games and reality shows.
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The Disney Channel is the leading cable network in reaching girls age 6 to 14 with hits such as “Hannah Montana,” about a teenage pop singer, Disney has said.
“Content and products for boys have been less consistent for Disney than those for girls,” Morris says. “When Disney looks for growth opportunities, it sees big potential with boys.”
Last year, Disney also bought Wideload Games Inc., maker of the violent video game “Stubbs the Zombie in Rebel Without a Pulse,” featuring brain-eating zombies. And the company rebranded its Toon Disney cable cartoon channel into Disney XD. The channel’s new programming features shows such as “Kick Buttowski” aimed at boys age 6 to 14, the company said.
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Cuggino, the Disney investor, praises Iger’s moves. “I like companies that invest in their business when economic times are tough,” Cuggino says. “That means they’ll be stronger when the economy improves.” If Iger gets a fairy tale ending to his tenure as CEO, it will at least partly come from muscle-bound superheroes and bloodthirsty zombies -- a far cry from the characters Walt Disney made famous at Disneyland, the Happiest Place on Earth.
За прошедшее время успел выйти еще-один (и отличный!) зомби-фильм - "Зомбилэнд", основанный кстати во многом на шутливой книге Макса Брукса "The Zombie Survival Guide". Ссылка на электронную версию книжки есть в первом посте на тему зомби (жива одна из двух - вторая).
Во втором посте на эту тему говорилось о том, почему из разных тварей популярность зомби сопутствует медвежьим рынкам, а, вампиров - бычьим. Но там же был и график, иллюстрирующий дихотомию хоррор-муви и диснеевских сказок - тоже в свете медвежьих и бычьих рынков (картинка под катом).
И вот просто удивительная новость с точки зрения социономики - "Они сошлись: вода и камень, стихи и проза, лед и пламень". Дисней делает ставку на зомби!!!
Bloomberg - Brain-Eating Zombies Invade Disney in Iger Plan to Win Boy Fans:
Disney Chief Executive Officer Robert Iger, 59, is on a spending spree at the world’s biggest media company to transform his film studio, amusement parks and stores, Bloomberg Markets reports in its April issue. In fiscal 2009, net income at Disney fell 25 percent to $3.3 billion -- the worst annual performance in Iger’s five-year reign -- and was almost flat in the first quarter of 2010 compared with a year earlier.
The global recession has hammered the company’s 11 theme parks, which are offering promotions and discounts. The Burbank, California-based company’s studio is also struggling: In 2009, it churned out box office flops such as “G-Force,” which featured wisecracking guinea pigs.
Iger is pouring billions into attracting a new generation of kids -- boys especially -- raised on violent video games and reality shows.
<...>
The Disney Channel is the leading cable network in reaching girls age 6 to 14 with hits such as “Hannah Montana,” about a teenage pop singer, Disney has said.
“Content and products for boys have been less consistent for Disney than those for girls,” Morris says. “When Disney looks for growth opportunities, it sees big potential with boys.”
Last year, Disney also bought Wideload Games Inc., maker of the violent video game “Stubbs the Zombie in Rebel Without a Pulse,” featuring brain-eating zombies. And the company rebranded its Toon Disney cable cartoon channel into Disney XD. The channel’s new programming features shows such as “Kick Buttowski” aimed at boys age 6 to 14, the company said.
<...>
Cuggino, the Disney investor, praises Iger’s moves. “I like companies that invest in their business when economic times are tough,” Cuggino says. “That means they’ll be stronger when the economy improves.” If Iger gets a fairy tale ending to his tenure as CEO, it will at least partly come from muscle-bound superheroes and bloodthirsty zombies -- a far cry from the characters Walt Disney made famous at Disneyland, the Happiest Place on Earth.