Flyer Review: Tom Flanagan (Lib, Local)
Flyer: Front, Back
This has to be one of the worst produced flyers I've ever seen. OK, Flanagan is a county candidate in a ward he can't (and didn't) win, but still…. The registration is off (look at the orange section at the top of the flyer), it doesn't appear to have been proof-read, things flow out of some of the boxes and the laying out just generally sucks a bit.
On the question of the text itself, A local man who knows the area better than most., a better way of selling yourself would be just A local man who knows the area well. …a two horse race between Tom, your local Lib Dem candidate and the Conservative candidate is (a) missing a comma, (b) just sounds clumsy.
On the back, Lip Service doesn't deserve capitalisation, there is an excessive use of exclamation marks, and both the second and third columns start with a very small paragraph from the previous column, something that I'm sure could be fixed with a little jiggling. And then in the Polling Stations box in the bottom left 7.0am is just wrong, and On May 5th is surely part of the sentence so doesn't want a new capital letter.
Whatever you might say, to some extent at least presentation is important. One of the factors that the city's LibDem councillors put forward as influential in their taking over the City Council was that they regularly put out a Focus, and those Focuses were well produced and looked good. This one just looks sloppy, and that's not going to win votes I'm afraid.
This has to be one of the worst produced flyers I've ever seen. OK, Flanagan is a county candidate in a ward he can't (and didn't) win, but still…. The registration is off (look at the orange section at the top of the flyer), it doesn't appear to have been proof-read, things flow out of some of the boxes and the laying out just generally sucks a bit.
On the question of the text itself, A local man who knows the area better than most., a better way of selling yourself would be just A local man who knows the area well. …a two horse race between Tom, your local Lib Dem candidate and the Conservative candidate is (a) missing a comma, (b) just sounds clumsy.
On the back, Lip Service doesn't deserve capitalisation, there is an excessive use of exclamation marks, and both the second and third columns start with a very small paragraph from the previous column, something that I'm sure could be fixed with a little jiggling. And then in the Polling Stations box in the bottom left 7.0am is just wrong, and On May 5th is surely part of the sentence so doesn't want a new capital letter.
Whatever you might say, to some extent at least presentation is important. One of the factors that the city's LibDem councillors put forward as influential in their taking over the City Council was that they regularly put out a Focus, and those Focuses were well produced and looked good. This one just looks sloppy, and that's not going to win votes I'm afraid.