Samples of Work at Mandate International (January - April 2007)
IFS CAPITAL
Brief: 40 second radio commercial to create awareness about IFS Capital (factoring company) and its services, and to direct traffic to their website.
VO1: Hey, up for a game of Scrabble?
VO2: Sure!
SFX: [shifting of tiles]
VO2: [puzzled and slightly annoyed]
Factoring? What’s that! You’re not kidding me just by adding
that I-N-G.
VO1: Oh it’s a form of financing. The company will provide trade and
asset based financing services, financial solutions…
VO2: [interested and enthusiastic]
Sounds interesting! Is that a new business concept?
VO1: Oh, no. The only one I know of is IFS Capital, and they’ve been around for 20 years!
VO2: I’m impressed, they must be really well-established!
[laughs]
Who’s turn is it?
SFX: [murmurs and rattling of tiles]
VO1: Hey what word’s that? I-F-S-C-A-P-I-T-A-L-C-O-M? IFS Capital dot Com?
[laughs]
You sure get the hang of things fast!
SINGAPORE ARMED FORCES
Brief: Copy for a direct mailer to be sent out to junior college students. ‘It’s in you.’ was the tagline used throughout the entire campaign.
Unleash your full potential in our 3G Army.
You don’t take no for an answer. You stand tall amidst adversities. You get going when the going gets tough. You show the signs of a leader. It’s in you.
Let us help you further unleash your potential, and put you on the path to an exciting and rewarding career that earns you recognition, respect and honour, because we know you have what it takes to succeed in life.
Our Army’s study schemes:
- All-paid tertiary education
- Monthly allowance of up to $1,000
- Should you qualify for a polytechnic education, you can enjoy an extra study bonus of $1,200 per semester when you pass your examinations in one sitting
- Earn a starting pay of up to $2,162 (3SG)
Get a head start. Come join us at our Army Career Seminar to find out more.
VIVOCITY
Brief: Write-up for VivoCity's new info-map cum shop directory.
Introduction
VivoCity, Singapore’s largest retail and lifestyle destination, makes waves with its barrage of more than 300 retail, food and beverage and entertainment outlets - including Singapore’s largest Multiplex. Its architectural concept deviates from the conventional box format of retail developments in the region, providing you with a unique shopping experience. With everything for anyone, you’d never have a dull moment at VivoCity!
VivoCity’s harbour front location is a mere 5 minutes drive from the Central Business District [CBD], and is easily accessed by car, taxi, bus, train, and even cable car! Its close proximity to St James Power Station and Sentosa means the fun never stops, even after the retail outlets close at 10pm!
And should you ever need help, information counters are located at every level, where the amiable and knowledgeable staff will help you find your way around and make you feel right at home!
Basement 2
Shop for all your necessities at the 115, 000 sq ft in-house VivoMart, which carries everything from beauty products to organic food. The deluge of eating facilities offering a range of cuisine from Japanese to vegetarian, will satisfy even the pickiest eater!
Level 1
Revive the shopaholic in you. Discover many glamorous new-to-market brands, visit flagship stores of renowned labels and check out the offers.
Refuel with a bite from one of the cafes and you’re all ready to carry on!
Level 2
Children will be enthralled by the open-air playground, which is bordered by string of special retail outlets for the little ones.
While your young ones are having the time of their lives, why not take a coffee break or have a fitness workout, and still keep them within sight?
Level 3
Be entertained by outdoor performances at the rooftop amphitheatre or enjoy a quiet moment at the Sky Park.
This is also where Singapore’s largest Multiplex is located. It’s time to seatback and relax!
Carpark
Our 7-storey and basement carparks have over 2,000 lots to accommodate all drivers, so don’t hesitate to drive down!
To aid you in locating your car after a day of shopping, do take a carpark guide from the lift lobby closest to your parking lot. This will help make your VivoCity experience hassle-free and enjoyable.
Food & Entertainment
At VivoCity, we offer unique dining experiences that make your mealtimes come alive! There is something special to delight every particular palate, with international gourmet food from all over the world.
One can choose to dine al fresco by the 300m long promenade and take in the panoramic view of the sea and Sentosa. Alternatively, fill up fast at the fast food chains, food courts or cafes.
After all that food and shopping, take a breather by indulging in the entertainment VivoCity has to offer.
The young ones will have a blast at the open-air playground, which includes interactive water features and play areas that will engage them for hours.
Why not catch a local performance at the rooftop amphitheatre, or take a walk at the Sky Park and admire the water features there.
One should also check out the 15-screen Multiplex, which houses the widest 35mm indoor cinema screen in Asia. Exclusive art house and film festival programmes can also be caught throughout the year.
When it comes to food and entertainment, we have it all!