Diamonds are Forever
I've admired the folks who make Shreddies cereal for attempting to rejuvinate their brand by marketing them as "Diamond Shreddies" by turning them on their points. I've especially liked how at no point during the marketing campaign have they said "just kidding" or words to that effect.
And today when I bought my Shreddies, I see they are now trying to reintegrate the old "square" shreddies by releasing the ceral in special "Combo Packs" that contain both Square and Diamond Shreddies.
Hee!