Sep 06, 2008 13:22
I've been following the media stories surrounding InBev's buyout of Anheuser-Busch and among them was an interview held in a bar full of depressed Budweiser drinkers. People interviewed were just beside themselves about their beer being owned and operated by furriners and how it just wasn't the same. When asked about Molson's acquisition of Coors, one man reasoned "At least that's closer."
Cheer up, guys! InBev owns Stella Artois and Bass. Maybe your beer will...I don't know...start tasting good! Ok, so they won't really mess with the recipes. I guess a lot of the concern is about Carlos Brito, a CEO renowned for cost-cutting to the bare bones (he is said to have shared a desk with another of the top executives some time back). All the sponsorships involved will probably be reviewed for potential/actual ROI and I imagine many of them will be no more. And let's face it, those clydesdales can't be cheap, either.