they tried and FAILED
Reading an article where Northrop Grumman's CEO is trying to make a point. While the point is valid I find his analogy silly. He says "How do you get companies to bid when you discover at the end of the day that Lucy pulls away the football? It would discourage companies from making significant investments to compete." Um last I watched (unless they significantly changed the peanuts since I was younger) Charlie Brown always still tries to kick the ball. So if he is saying that companies will stop wanting to try then he needs a different analogy cause Charlie Brown will always want to try, and he will always try, and in the end he just gets more determined to succeed.