Watch the world follow as the silicon
venture-capital king goes Green!
OK so a little company called Kleiner Perkins Caulfield & Byers (but their friends call them
KPCB), decides to invest in green technologies. So? Who isn't, you ask? Well um, no one quite like KPBC-- who in the past funded some companies you might have heard of, like, Google, Netscape, Sun Microsystems ...Visionary doesn't even scratch at the surface of John Doerr, And now Doerr is going green.
KPBC Just announced a
$100 Million dolar green technology fund. It's sister to the slighly larger $600M KPCB XII fund, but it's all green! "This field of green tech could be the largest economic opportunity of the 21st century," Doerr said. "There's never been a better time than now to start or accelerate a green-tech venture."
Let the games begin....
[edited to add: the very next thing i looked at after writing ths was a piece by John Elkington and Mark Lee in
Grist all about this... so well written you gotta check it out. and you will chuckle next time i say "missionary Mercenaries"]