Ahh the wonder of university work.. design/advertising course?
Age:19 Sex:f
What were your reasons for purchasing a mobile phone? Safety/keeping in touch with family
How did you find out about the mobile phone you purchased? Went to local shops to try out/find best deals
Did friends and/or relatives influence your decision? Nope
What qualities are important when considering the purchase of a mobile phone? (eg. model) Contracts/size/size of buttons/price
After purchasing your mobile phone were there any post-purchase feelings of distress or regret? If so, why? Nope- was very pleased.
How many advertisements or offers did you compare before purchasing your mobile phone, if any?
Hundreds!
How much money are you willing to spend on a mobile phone?
Nothing- under contract only- I'm poor!
How long have you owned your current phone? Just over 5 months?
How many brands did you consider before purchasing your current phone? What brands were they? Mottarola (although my first one stopped working after a year) Seimens NOT Ericson- poor design
How many types of media have you seen advertise mobile phones? Which was more effective? Why? They are all a bit too contrived..
Age:19
Sex:f
What were your reasons for purchasing a mobile phone?
Safety/keeping in touch with family
How did you find out about the mobile phone you purchased?
Went to local shops to try out/find best deals
Did friends and/or relatives influence your decision?
Nope
What qualities are important when considering the purchase of a mobile phone? (eg. model)
Contracts/size/size of buttons/price
After purchasing your mobile phone were there any post-purchase feelings of distress or regret?
If so, why?
Nope- was very pleased.
How many advertisements or offers did you compare before purchasing your mobile phone, if any?
Hundreds!
How much money are you willing to spend on a mobile phone?
Nothing- under contract only- I'm poor!
How long have you owned your current phone?
Just over 5 months?
How many brands did you consider before purchasing your current phone? What brands were they?
Mottarola (although my first one stopped working after a year)
Seimens
NOT Ericson- poor design
How many types of media have you seen advertise mobile phones? Which was more effective? Why?
They are all a bit too contrived..
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