a dark day

May 08, 2006 13:57

Blue Day For Smartie Firm



The way they were!

Blue Smarties are to be stopped because the makers cannot find a way to colour them without artificial colouring.

Nestle Rowntree says the blue Smarties will be replaced with white ones ( :( ) from next month.

Nestle is making the changes as part of its move to remove artificial colourings from its sweets.

Artificial colourings and flavourings in sweets have been linked with child hyperactivity and behaviour problems.

A Nestle spokeswoman said the company wanted to "improve the nutritional qualities" of its products.

"It's difficult to reproduce the blue colouring with natural colouring, which is why we are removing that colour of sweet," she told the Daily Express.

The coated chocolates were launched in 1937 but the first blue Smarties did not appear until 1989.

Nestle has already removed colourings from Fruit Pastilles and Fruit Gums.

Meanwhile, the Pot Noodle is to be relaunched as a healthy snack without artificial chemicals and preservatives.

Makers Unilever will also cut the salt content by 33%, says the Daily Mail.

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