Advertising has us chasing cars and clothes,
working jobs we hate
so we can buy shit we don't need
Fight Club (1999)
The ugliness of pragmatism and responsibility will wear down on you like like waves on a rock if you let it. When you saw them on the screen telling us to be like this or do that, and buy this, and be that, and we sat at home, confused, complacent, tired and fearful, you knew they'd won. The big idea had gone and it was just about selling more product and controlling those who couldn't afford to buy.
No utopias, no heroes.
It wasn't an exciting time, as they constantly hyped it up to be, it was boring and exasperating and meaningless.
Irvine Welsh (Glue)
Necessary reading material here (thanks to Sarah) !!!