Hype

[sartorias]

This will be somewhat incoherent--am still a tad tired. Last week was not good, but ended really well, with a school visit to Chadwick Academy in Rancho Palos Verdes.. The school is just as beautiful as it looks--it was first established as a posh boarding school many years ago. I went up there once as a fifth grader, when a friend and I (going

Comments

[sartorias]

Yeah...the whole release event thing is kind of interesting in itself. It doesn't seem to have become an expected thing, despite these other tries. (Though I understand the Twilight ones were super well attended. Maybe the problem there is that the story is done.)

[kateelliott]

[sartorias]

I know there was an initial publicity blitz by Scholastic, but in this case the blitz not only took hold, it succeeded beyond their dreams.

[carbonelle]

But Scholastic's blitz was the result of the word-of-mouth love the first book had gotten in Great Britain where it won the wossname, Smarties? award.

Remember when one had to wait for the U.S. edition?