This article mostly makes me sick. This is the movie industry, guys. What the game industry aspires to be. You can't tell, can you? 'Rats must not be hot, because Dreamworks/Aardman's thing didn't do well. The rat content is obviously the only factor worth looking at here
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I just really dislike the angle of 'we obviously failed to market Cars correctly, because it wasn't as popular as [some arbitrary thing] so now we need to market extra hard and TELL people they need to see our movies! Except we can't sell toys because who would buy a toy rat! It's like bizarro world!' As you imply, it's just only a marketing problem to them.
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PS: Love your new(?) journal design.
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I probably will see the rat movie too, although I will even more likely wait to see what people think.
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