Douchebag Decree: (Dis)Honorable mention, Burger King just keeps on pissing me off. For the love of god, what will it be next? This is not Burger King's first rodeo, in terms of terrible, sexist advertising, but it might be the raunchiest and therefore the most abhor-able. There is no reading between the lines here, no smoke and mirrors as far as the imagery and message are concerned. So who the hell keeps getting this smut on their desk and signing off on it? In past blogs, we've tackled this b.s.
once or
twice before, and you'd think they'd eventually get over the tired, easy, douchebag messaging. "Fill your desire for something long, juicy and flame-grilled"? For the love of... Please, please, this is so grade school immature and straight-up offensive.
Burger King, women don't like giving sandwiches fellatio. Shockingly enough. Based on past ad campaigns, Burger King thinks women think hamburgers are babies and now, penises, and that we'll stuff our pants to emulate Spongebob so we can drop it like it's hot in some weird, washed-up '80s hip-hop star's quasi-music video. A big shut up, please, to Burger King for their latest jaunt down Douchebag Avenue. BK execs, why don't you take your own advice and suck it (metaphorically speaking).
McDonald's is the only one of the burger joints that hasn't pissed me off with their advertising. But that may just be because I haven't caught any of their commercials--they don't seem to play a lot of them. Whereas BK's, Carl's JR., and Hardees seem to play constantly.
Women, obviously, don't consume fast food. At all. Ever. Or, if we do, we're also supposed to be attracted to/by the women on display in these ads. Because, of course, "who doesn't want to look at a hot woman?" (Why hallo there straight white male [heteronormative] viewpoint...)
These companies are also very good at treating men like idiots. From the "(real) guys don't bake," to the guy who says he's taking his girlfriend out for a steak dinner (when he really means fast food) to the guy who's apparently so inept and slovenly he can't eat a burger and hold onto a piece of paper with a woman's phone number on it without getting grease all over it (guys are just not neat or coordinated, you know).
Ow. Excuse me. One of my eyes just rolled across the floor. Need to go grab it before it gets smushed.