There has been a fair amount of commentary on Korean-related blogs recently on the branding efforts being undertaken by the Korean government and Korea Tourism Organization (KTO), and in particular the decision to look for an alternative to the "Dynamic Korea" and "Korea Sparkling" slogans currently in use. For those who aren't familiar with the
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http://english.visitkorea.or.kr/enu/FU/FU_EN_15.jsp?nCategoryID=1&SearchType=&keyword=&gotoPage=3&cid=761817&cCode=&nCategoryID=1&searchType=&searchKeyword=
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Looks like the KTO just posted this on their main page. Looks quite helpful. http://english.visitkorea.or.kr/enu/SI/SI_EN_3_6.jsp?gotoPage=1&cid=779495
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