Jan 21, 2013 19:24
Reciprocity - Obliged to give when you receive, favor for a favor. Be the first to give.
Scarcity - People want more of what they have less of. What is unique? What will they stand to lose if they don't accept your proposal.
Authority - Signal others you are credible.
Consistency - Get this from what you have previously said and done. Small commitments that can be done.
Liking - Similar to us. Pay compliments.
Consensus - Cooperation towards mutual goals. How are others acting?