Persuasion and how to do it

Jan 21, 2013 19:24

Reciprocity - Obliged to give when you receive, favor for a favor. Be the first to give.

Scarcity - People want more of what they have less of. What is unique? What will they stand to lose if they don't accept your proposal.

Authority - Signal others you are credible.

Consistency - Get this from what you have previously said and done. Small commitments that can be done.

Liking - Similar to us. Pay compliments.

Consensus - Cooperation towards mutual goals. How are others acting?
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