Praticing Effective Lead Management

Apr 08, 2007 10:23


Originally published at The Sanction. You can comment here or there.

One of the biggest possibilities a company needs to look into is perspective buyers. Having a proper lead management program in effect could gain you hundreds of thousands of dollars or more if done effectively. Whther you are a small business or a large business, lead management is a benefit to you.

Lead Management is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of marketing techniques. Lead management creates an orderly architecture for managing large volumes of customer inquiries, or leads. The architecture must be able to organize numerous leads, at various stages of a sales process, across a distributed sales force. In order to understand this process it is helpful to examine a simplified linear lead flow process, such as the following:
  1. Advertising
  2. Customer inquiry or response
  3. Inquiry captured
  4. Inquiry filtered
  5. Lead graded and prioritized
  6. Lead distribution
  7. Sales Contact
  8. Lead nurturing or retention
  9. Sales Result

How can you accomplish such a large task but with almost effortless precision? Take a look at AIMpromote. Their list of features is shown in comparison to other competitors and as you can see AIMpromote has them beat hands down. The fourteen day trial period is a fully operable trial. You can see the benefits out of the box. Not to mention the cost is a third of others almost. when you do a 2:1 ratio with AIMpromote being the latter number.

I suggest taking a dive and checking them out. I promise you that you won’t be sorry!

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