In the case of 2PM's new song!
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On the first listen, I was a bit disappointed to find it so auto-tune and mechanical, and how it strays from the soft and slow melody of the teaser. It didn't have the immediate effect on me like Again and Again did.
But after the 2nd and 3rd listen to it, it grew on me. Now I'm totally addicted. Can't wait for their comeback!
Post locked for my useless fan-girling ;___; !
Editted:
What the eff? The more I listen to the song, the more depressed I become. I wonder if it's because my cold, or because this song is really that depressing....