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Rolling Stone 30 Radiohead
The band that deconstructs rock & roll manipulates the rules at the top
WHAT THEY'RE CHANGING: The nature of rock stardom. They shift their sound constantly, haven't had a hit single in 16 years - but every college kid knows they're the most important band of their generation.
FRIENDS SAY: "They've made consistently brilliant records," says My Morning Jacket's Jim James.
BIG MOVE: In 2007, let fans set their own price for downloads of In Rainbows.
KEY QUOTE: "If I die tomorrow, I'll be happy that we didn't carry on working within this huge industry that I don't feel any connection with," says Thom Yorke.