OFFICIAL: Robert Pattinson new face of Dior Homme scent
Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. #DiorRob twitter.com/Dior/status/34…
- Dior (@Dior) June 12, 2013
Twilight star Robert Pattinson may not have looked his best under piles of geisha-white makeup while in character as a vampire in the franchise that made him a star, but Dior is looking past all that. The fashion house announced Wednesday that Pattinson is the new face of their Dior Homme fragrance for men.
"The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. He has since proven the scope of his acting talents by choosing films as varied as Remember Me ..., Water for Elephants ... in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character," Dior gushed of the actor in a statement.
"Today we are excited to announce that he will join the privileged circle of Dior faces. ... This new Dior Homme communication campaign is currently broadcast exclusively in Europe (except U.K.) and Asia (except China and Japan)."
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