so what do you know about myspace?

Nov 14, 2005 21:37

Tom Anderson created MySpace.com in late 2003 to offer up a place for aspiring musicians and bands to share their music and concert locations. By the end of summer 2005, 32 million socially networked users, most of whom are under 22, were logging in at an average of twice a week, with a peer network consisting of an average of 68 friends. MySpace.com is the fourth most visited domain on the Internet, trailing only Yahoo!, MSN, and eBay.

MySpace's Dani Dudeck tells WebProNews that up to 130,000 new members join the site every day, totaling 3 million new members per month. Offering advertisers 9.5 billion page views in June, the site recently helped launch music album world premieres from bands like Nine Inch Nails, Weezer, Audioslave, and Black Eyed Peas. The Nine Inch Nails release alone resulted in a half million user streams in one week.

You can see why MySpace.com has garnered some attention. A new world has evolved providing nearly limitless insight into the motivations of one of the most profitable consumer groups as well as pulse reading for the future of online and tech trends.

MySpace.com has replaced the shopping mall, the CD store, the local Subway, as a hangout. The current generation of young people are turning to computer screens, cell phones, instant messaging, and online social networking for support and sharing common interests. In fact, it is reflective of a culture that doesn't trust big media, big business, or authority. The youngsters throwing themselves into this online culture, simply put, trust each other.

The website has gotten even more attention recently due to the tragic murder of 17-year-old Taylor Behl. Behl, who regularly blogged about her life at her MySpace.com personal website, disappeared during her first week of college. Her community of online friends have wished her (spirit) and her family well in a string of comments after her last entry announcing her move to Richmond, Virginia, to begin college life.

While MySpace and sites like it are common knowledge to the world's youth, today's adults are as clueless about these realms as our parents were about Twisted Sister and Hammer pants. Even E-business pros are surprised at what the youth are telling them.
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