LESSONS: MySpace No Longer Their Space?
Here's an interesting story about Fads. Who knows how popular MySpace may remain. However, it just shows oneof thien aspects of marketing you have to take into account.
Even with the way that I do things, I just keep posting my Blogs consistently because I'll be a Fad just like everything else:
People short attention spans nowadays:
That's all you have to do. Just mull over concepts and put in the Thought and Time to ponder these concepts. As I said though, most people are Mentally Lazy and feed themselves with all kinds of Mental Junkfood.
That's why you shouldn't make your actions dependent on whether people love you or hate you because it's just a rollercoaster. Sometimes you're up, sometimes you're down. That's just the way it goes.
What's Online
MySpace No Longer Their Space?
By DAN MITCHELL
BRANDS, for teenagers, are fleeting things.
For big, slow-moving corporations, this presents a problem. When Rupert Murdoch's News Corporation acquired the community site MySpace nearly a year ago, the site was at the height of its popularity. But now there are indications that the teenagers who made MySpace cool may be moving on to other things.
The evidence that MySpace is fading is, at best, dubious. Indeed, the site is still hugely popular. According to HitWise, which monitors Web traffic, MySpace sends more traffic to Google than does any other site.
But the fact that people are starting to talk online about MySpace's waning popularity could spell trouble for the site, which allows users to interact, make friends, blog and share pictures and music.
Scott Karp of the blog Publishing 2.0 offers some statistical evidence, citing a chart by Alexa - another monitoring service - showing a sharp downturn since April. When one commenter challenged him on his blog, Mr. Karp responded, in part, with sarcasm. "I forgot how conformist teenagers are," he wrote. "Of course they will continue to embrace MySpace now that [it has] gone totally mainstream. It's totally hip to do what everyone else is doing."
Popularity with a mainstream audience is just one problem. Another may be the increasing reports - true and otherwise - of MySpace's being "dangerous" and full of predators.
Further, MySpace has drawn complaints about cluttered design and intermittent technical problems. MySpace gives users a lot of control over individual pages - but even teenagers can be put off by unbidden music suddenly blaring from their computers, or by page backgrounds that make the text impossible to read.
The business writer Nicholas Carr, in his Rough Type blog, cites an article in The Wichita Eagle with the headline: "For Teens, MySpace.com Is Just So Last Year." The article says Bebo.com, a site aimed at high school and college students, is an up-and-comer, thanks partly to its simple interface.
"The young are capricious," Mr. Carr wrote, "particularly when it comes to the places where they hang out. Trying to hold them in one spot is like trying to hold water in your hands."
INFURIATING PACKAGES Packaging is one of the most fearsome weapons corporate America employs in its war against its own customers. The packaging for small consumer-electronics products can be downright dangerous.
An article in Wired News this week assesses the damage, including accounts of people injuring themselves on the plastic shards that are created when people try to get to their new products (wired.com). "Emergency room doctors say they're slammed the week after Christmas with such injuries and see them regularly all year," writes Scott Friess. Many injuries are quite serious, resulting in damage to nerves and tendons.
The blame lies not with packaging makers, or even the product manufacturers, but with retailers that would rather see some of their customers suffer injuries than have to suffer too much "inventory shrinkage" - that is, theft.
Consumer Reports (consumerreports.org) in March issued its first-ever "Oyster Awards" to the most egregious packaging. The winner: Uniden's Digital Cordless Phone set, with rivets between each of the 14 pieces to be breached separately.
RAZOR'S EDGY Aimed squarely at the Maxim demographic - that is, guys in their early 20's who still wear baseball caps to parties - a new video Web spot from Philips Norelco shows just how much further corporate marketers are willing to go online than they are on TV.
The spot, at shaveeverywhere.com, depicts a ridiculously suave fellow in a terry cloth robe extolling the virtues of Norelco's Bodygroom shaver.
Bodygroom allows users to shave, well, everywhere. The spokesman never says a dirty word out loud, but as he describes where the Bodygroom can be used, his voice is bleeped, and images of carrots and peaches appear.
DAN MITCHELL
E-mail: whatsonline@nytimes.com.
Published: June 3, 2006
[Click Here for Original Link]
Even with the way that I do things, I just keep posting my Blogs consistently because I'll be a Fad just like everything else:
- When people first discover my Psychic Abilities, I'll be just like a fascinating new toy
- I'll be like a hot, new music artist
- When peopel find out about my Psychic Abilities, they'll start out fearful
- Then they'll venture out and be curious
- Then people will be fascinated and in awe
- The next stage will be popularity stemming from fear and awe
- Then when people get over their fear of me, awe will fade away to apathy
- It will reach a point where people can't stand me or everything in the news being about me
- When people become apathetic, they'll stop to start noticing all my flaws and what's wrong with me
People short attention spans nowadays:
- We live in a world wher everything is up to date and instantaneous
- People are impatient and seek Instant Gratification
- That's why people have such a hard time learning this Decryption Code. It's something you have to work at and train for like any sport
- People sort of try reading two or three Blogs but if it doesn't make sense or if they don't see any tangible results, they quit
That's all you have to do. Just mull over concepts and put in the Thought and Time to ponder these concepts. As I said though, most people are Mentally Lazy and feed themselves with all kinds of Mental Junkfood.
That's why you shouldn't make your actions dependent on whether people love you or hate you because it's just a rollercoaster. Sometimes you're up, sometimes you're down. That's just the way it goes.
What's Online
MySpace No Longer Their Space?
By DAN MITCHELL
BRANDS, for teenagers, are fleeting things.
For big, slow-moving corporations, this presents a problem. When Rupert Murdoch's News Corporation acquired the community site MySpace nearly a year ago, the site was at the height of its popularity. But now there are indications that the teenagers who made MySpace cool may be moving on to other things.
The evidence that MySpace is fading is, at best, dubious. Indeed, the site is still hugely popular. According to HitWise, which monitors Web traffic, MySpace sends more traffic to Google than does any other site.
But the fact that people are starting to talk online about MySpace's waning popularity could spell trouble for the site, which allows users to interact, make friends, blog and share pictures and music.
Scott Karp of the blog Publishing 2.0 offers some statistical evidence, citing a chart by Alexa - another monitoring service - showing a sharp downturn since April. When one commenter challenged him on his blog, Mr. Karp responded, in part, with sarcasm. "I forgot how conformist teenagers are," he wrote. "Of course they will continue to embrace MySpace now that [it has] gone totally mainstream. It's totally hip to do what everyone else is doing."
Popularity with a mainstream audience is just one problem. Another may be the increasing reports - true and otherwise - of MySpace's being "dangerous" and full of predators.
Further, MySpace has drawn complaints about cluttered design and intermittent technical problems. MySpace gives users a lot of control over individual pages - but even teenagers can be put off by unbidden music suddenly blaring from their computers, or by page backgrounds that make the text impossible to read.
The business writer Nicholas Carr, in his Rough Type blog, cites an article in The Wichita Eagle with the headline: "For Teens, MySpace.com Is Just So Last Year." The article says Bebo.com, a site aimed at high school and college students, is an up-and-comer, thanks partly to its simple interface.
"The young are capricious," Mr. Carr wrote, "particularly when it comes to the places where they hang out. Trying to hold them in one spot is like trying to hold water in your hands."
INFURIATING PACKAGES Packaging is one of the most fearsome weapons corporate America employs in its war against its own customers. The packaging for small consumer-electronics products can be downright dangerous.
An article in Wired News this week assesses the damage, including accounts of people injuring themselves on the plastic shards that are created when people try to get to their new products (wired.com). "Emergency room doctors say they're slammed the week after Christmas with such injuries and see them regularly all year," writes Scott Friess. Many injuries are quite serious, resulting in damage to nerves and tendons.
The blame lies not with packaging makers, or even the product manufacturers, but with retailers that would rather see some of their customers suffer injuries than have to suffer too much "inventory shrinkage" - that is, theft.
Consumer Reports (consumerreports.org) in March issued its first-ever "Oyster Awards" to the most egregious packaging. The winner: Uniden's Digital Cordless Phone set, with rivets between each of the 14 pieces to be breached separately.
RAZOR'S EDGY Aimed squarely at the Maxim demographic - that is, guys in their early 20's who still wear baseball caps to parties - a new video Web spot from Philips Norelco shows just how much further corporate marketers are willing to go online than they are on TV.
The spot, at shaveeverywhere.com, depicts a ridiculously suave fellow in a terry cloth robe extolling the virtues of Norelco's Bodygroom shaver.
Bodygroom allows users to shave, well, everywhere. The spokesman never says a dirty word out loud, but as he describes where the Bodygroom can be used, his voice is bleeped, and images of carrots and peaches appear.
DAN MITCHELL
E-mail: whatsonline@nytimes.com.
Published: June 3, 2006
[Click Here for Original Link]