One of the biggest challenges we face is understanding the actual scale of catastrophe. If we can't see something, it's just an abstract concept - 3,000 dead is hard to fathom, until you're standing at Ground Zero.
That's what makes
this link so fascinating, and important. Six million people have been affected by the flooding in Pakistan - and we're not talking getting your feet wet, inconvenienced affected. We're talking loss of homes, livelihoods - of lives. According to
UNICEF, the threat of outbreaks and disease is hugely high, and over 3 million children are at risk of dying from waterborne illnesses.
How Big Really helps to put some perspective on the size of the devastation. Pakistan is somewhere far away, where most of us have never been and never will be. But we all know the size and shape of our cities, neighboring states, the coastline of our country. Plug in your location and get a better feel for just how widespread the flooding is, and the genuine scope of the damage.
And if you can, please give. Donor fatigue has set in - there have been so many tragedies this year - and UNICEF is hurting. They need help, in order to help the people of Pakistan.