I've decided that there are too many things one (i.e. me) could do to promote a book. I was just reading this
http://www.30daybooks.com/31-ways-to-find-new-readers-outside-of-your-network/, and I've decided that perhaps it would be most useful for me to hang a sign around my head with the title of my novel, set my head on fire, and run down a major highway in Toronto. That, I could do.
Once.
ETA: Henry Ford quote, yes?