I have recently read Don G. Smiths "H.P. Lovecraft in Popular Culture" - in case you were wondering, "popular culture" means "non - written media". Now, Professor Smith somehow still manages to take the apocalyptically absurd idea of an "post - literate society" seriously
http://en.wikipedia.org/wiki/Postliterate_societyso as one could imagine, "popular culture" is of some importance to him. You might also wonder, at that, why someone of such cartoonish beliefs might want to, not only bother with writing, not only to write about another writer, but also, ultimatly, about such a writers writer as Mr. Lovecraft. That is because he also expects this proto - singularian culture to have an reactionarily reading "elite", with an interest in using trans - literate media to enlighten the dark techno - barbarian masses with Mr. Lovecrafts ideas.
Or one particular idea, anyway.
Obviously, Smiths illuminati will not bother with such obsolete Lovecraftian concepts as adoring books to the degree of mythologizing them (though Smiths futurity ought to regard such entities as the Necronomicon with but ever - greater wondering horror), gentlemanly Disinterestedness, or the wierd abyss between sign and identity. No, there is but one single value Mr. Lovecraft upheld that is worthy of the shining tentacle - hentai holograms, pounding of fevered kettle-drums, clatter of obscene crotala, and maniacal moaning of the muted horns of The Coming Age:
racism.
Not, it must be said, his very literally racist, dishonorable cruelty towards people of colour (Lovecraft has been misidentified as an Victorian; but his self - image was that of an Augustean gentleman, of both the colonial American & Roman mold, owner of black human toys); rather, his seeming - xenophobia - hidden - within - racial - terms - horror at onrushing vulgar Imperial America. Whilst this latter attitude of Mr Lovecrafts was somewhat (unlike the abomination of branding fellow members of ones culture shoggoths) excusable, it is the xenophobic surface storm Smith holds to be of worth in the End Times, not the underlying depths of disgust at the growing selfishness, brutality, and abuse of power of "Pax" Americana.
Smith, along with such as Houellebecq, seems intent on using Mr. Lovecraft as these evils tool.
But his chapter on the 70ties jazz/acid rock band "H.P. Lovecraft" is amusing - would really like to hear their church music, if anyone knows whereof it is.