*say nice things about detroit*

[rjwhite]

Well, the Eminem Detroit/Chrysler ad was certainly something. It was well-produced, as it should have been, considering that Chrysler spent approx. $10 million on it, all told.

$10 million to probably not influence people much in the direction to actually buy a car.

I liked it- but mainly because it did some great branding of Detroit as this

Comments

[calamityjon]

I gotta say this much - for one thing, the voiceover robbed me of my opportunity to make an emotional connection with the film, as did the very twee synchronization of the church choir with the theme. A wordless introduction, the building music, the stinger "This is Detroit, this is what we do". That would have accomplished a great deal more, to me.

The tough-guy voiceover with the tough-guy images and the tough-guy theme made every mention of the word "luxury" utterly discordant. "This city is tough, we're tough, and we know luxury, we been to hell, here's our statue honoring fists, the hottest fire makes the best luxury, luxury, steel, guts and luxury".

I'm an American, and I want to fall in love with every American city - I want to know the story and be touched by the story and feel like I'm part of the story. This ad was too much manipulation, though - I already fuckin' live in this country, you ain't gotta do much to convince me that I've got some vested interest in it or share a common history, that every city everywhere is cousin to my own...

I also have to admit a real frustration with any ad beginning with the words "I want to ask you a question", because my response is always, metaphorically speaking, "Sure, why don'tcha suck my dick". And by "metaphorically" I mean "pretty much literally".