Using Story to Drive Your Kickstarter
Everyone loves a good story. We want to meet the underdog and root for them. We long to face the crisis and see it overcome. We yearn to take the adventurous journey with the characters. We love to get inside their hearts and heads and live vicariously through them.
The good news is if you're thinking of starting a Kickstarter project, you are probably an artist and artists know story. That is what we do. Whether through visual art, or dance, or music, or film or word, our job is to tell a compelling story. And if you know how to tell a good story then you already have the key to making your Kickstarter project a success. Wait, you say, I thought this was about making money so I could tell my story. Yes, and no. In order to get that money, you have to tell a story within a story. You have to tell the story about how and why you want to tell a story.
Many people go into their Kickstarter project thinking of it as a business venture, and this is a mistake. You might have noticed that people are not really thrilled with the world of business at the moment. People scanning Kickstarter are not looking for slick videos, professional production, and commercial savvy. They are looking for a story. Something they can feel passionate about. Something human and real and personal they can connect to.
So, what is the best way to tell your Kickstarter story?
Check out my latest Kickstarter web post HERE for the details.