RhumbaTecH_: Creative Fights Back!!! ... Well... they try...
After Apple made ALL their iPods with colour screens and launched their awesome little iPod Nano which also has a colour screen, Creative probably looked at their products and realized that they don't have much going for them in terms of the MP3 Players with colour screens area. To date, they only have the Zen Micro Photo to fight against Apple's beautifully coloured devices (even iRiver is having colour screen products).
So they decided to beef up their high-end MP3 player, the Zen Sleek with a coloured display to gain some ground in the high-end sector of the MP3 Player market. They already have their Zen Micro Photo to battle (though I think they are going to get trashed by) the iPod Nano. Now they are working on the Zen Sleek Photo.
Wrong Wong Wrong
I think Mr 'Who' has got to find himself some better marketing executives or more creative engineers. Apple has always found themselves in the leading end of the market with Creative always straggling behind.
Sad case man. I wonder if the Zen Sleek has even been sold yet?
Wanting to study business...
Apple's market dominancy and their clever Creative outsmarting tactics has lead me to realize that 'business' really seems quite interesting and fun. The Engineers will be useless without the marketing executives to sell their products.