Amazon is stripping the sales ranks from certain books deemed to hold "adult content", in effect making them impossible to find in some searches and removing them from Amazon's "best seller" lists. A large part of the books in question contain gay and lesbian, transgender, polyamory, bdsm or other such non-mainstream themes; in other words, it
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Fortunately, there are a lot of alternatives by now.
I'm pretty sure Amazon will retract this policy once they realize how massively unpopular it is, and how much negative publicity it brings. Not that that will really help anymore at this point; merely instating it in the first place is a total cock-up.
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