Jul 25, 2013 00:13
Still annoyed by the number of traffic violations when I'm out and about. I thought of a great Sire campaign though. (Sire is a governmental organization that puts out PSA-like commercials).
First you get a shot of a hospital from the outside, then a shot inside a large ward like room. In the background there's a table near the wall with a Neanderthal-like guy holding up two little toys and holding them at various distances apart from one another in front of his face. In the foreground a nurse speaks to a doctor in a distressed voice: "Doctor, this man is unable to estimate the distance between two objects!". The doctor dramatically stares off into the distance and says: "Get this man a convertible, stat!". Then a shot of text: "Don't be a dick in traffic! Don't tailgate -- SIRE"
And another one would be the same, but now the guy at the table is looking puzzled at cardboard cards with several bright neon colors, like red yellow and green." Nurse: "Doctor, this man is the worst case of colorblind I've ever seen!". Doctor: "Get this man a 12 speed racing bike, stat!". End shot: "Don't be a dick in traffic! A red traffic light means stop -- SIRE"