bring on the inspiration
Mr Coca and Mr Cola keep their formula a closely-guarded secret. Is this to make sure that we cannot copy it? Or is it because, if we only knew how ordinary their ingredients were, our respect for their product might diminish. Wherever there is mystery, there is food for the imagination. With just a little suggestion, the imagination can be persuaded to fill all the gaps in a skimpy picture, with positive imagery. But even if you switch your imagination off, you'll see something to inspire you today.