LiveJournal renames itself to OhNoTheyDidn't!, announces IPO

May 30, 2010 22:05

LiveJournal has decided to rename itself "OhNoTheyDidn't" and brand itself by promoting "ONTD" communities. A statement released by LiveJournal's owners detailed that the rising popularity of the ONTD communities has swamped all other traffic on LiveJournal.

"Let's face it, fanfic is so 2004," said a company representative. "And those kids have grown up and moved on. We're targeting a new generation of people with the 'ONTD' brand. It has become so popular we had to devote an entire server to the original 'ONTD' community."

The new "OhNoTheyDidn't" company will have the stock symbol ONTD and be carried on NASDAQ. Target IPO price is $19-21 a share.

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