I liked Scott McCloud's
Making Comics a lot better than the previous Reinventing Comics. I didn't find it as cool as I did Understanding Comics way back in the mid-90s, though that's probably also because I hadn't read a lot of other comic meta yet, and also the format was really unusual then.
Anyway, I didn't learn anything really great or new about comics, but I did have several of those moments were you find yourself nodding along, and things become a bit clearer while you read something laid out in a certain way. While I don't quite agree with him completely on a number of points, I mostly liked his practical illustrations of certain techniques. Overall he's more of a manga fan than I am, and sees manga influence in Western comics differently, not just the adoption of a really manga-like style, but how for example he credits a number of general narrative techniques (e.g. slow and wordless scene setting by showing details of the surroundings in close-up in favor of an establishing shot) and their proliferation in comics mainly to manga popularity even when the comics in question aren't much like manga in the end, whereas I'm pretty sure I've read a bunch of comics whose artists weren't influenced by Japanese stuff, but for example by movies, and in the end used similar kinds of panel transitions, if not in exactly the same style.
I mean, obviously it's hard to tell where exactly influences are coming from unless you know through artists interviews or whatever, and I don't doubt that manga influences are present in some comics that don't look like manga, but seriously, if you imitate a camera and start in a closeup, roam silently over your location before zooming out you may end up with establishing sequences like that without having ever opened any manga doing the same kind of thing.
Overall the comic was a good read. Even in the chapters where he mostly summarizes from other sources and I was already familiar with those, like in the section on facial expressions that heavily relies on Gary Faigin's book The Artist's Complete Guide to Facial Expression (which I talked about
here), I still wasn't bored. I also liked his idea of exercise suggestion at the end of the chapters and I may do some of them, since several seem like they could be fun.
As in the previous books I found the more "philosophical" parts about his views on artists' motivations and comic community rather more boring than the analysis of comics and how to make them, but there was a lot more of the latter than the former, so I didn't mind much.
If you've already read a lot about comics, most will seem familiar to you in one way or another, but I really liked how he played his examples through to show the effects of graphic storytelling choices in a kind of variable by variable way. For example in the section of what he calls "clarity vs. intensity" of graphic choices (with "intensity" being graphic effects like extreme perspectives and depth cues, breaking of panel borders and unusual panel shapes, lots of diagonals in composition, exaggerated poses and facial expressions, etc.) he shows varying degrees of these added dramatic choices for the same page, and how it affects the narrative, its readability, emotional impact and such.
Throughout the book I found several good ideas that I hadn't seen quite like this, like for example to add typical gestures, expression and body language to your model sheets for a character not just different perspectives. I liked his section on character design in general, though again I had several seen several suggestions before, because I've read the books he refers to, like for example Eisner's. I mean, I know from experience how difficult it is to make your characters look recognizable and different from each other, but too often, especially in some superhero comics, artists don't even bother to try and you end up with Oracle looking like Black Canary only with a different hair color and in a wheelchair. It certainly couldn't hurt for example Greg Land any to do some character design and expression/body language exercises. I'm just saying.
I also thought the section on body language was useful. It made me understand stances and how you can vary them a lot better, because it broke aspects down into several variable factors, and again showed the effects. Like similar stances, but one symmetrical one asymmetrical and how that changes things, open and closed stances, distances and gestures etc. and he illustration these principles with an example narration of adding gestures and body language to a conversation.
Other parts were a bit of repetition from what I remember from Understanding Comics, though from a more practical viewpoint. For example in the first chapter Writing with Pictures he revisits his classification of different kinds of panel to panel transitions and in the third chapter The Power of Words his categories of word/picture combinations, but you don't have to have read the former to follow his storytelling examples.
Overall I think it's well worth reading.
ETA: Does anyone else keep loosing icon and tag choices after doing a spellcheck and/or preview in the LJ update editor? This is annoying.