Lululemon's see-through yoga pants
The CEO of Lululemon, maker of women's yoga gear, has recently come under fire for his remarks to the effect that a woman is too fat to wear his clothes if she doesn't have a thigh gap. If his products pill at the inseams it's not a sign of flimsy fabric but of flabby legs.
Apparently instead of making clothes that make any wearer look good (or at least, better than other clothes do), he only wants to make clothes for people who make anything they wear look good. (In keeping with this marketing strategy, the maximum size he makes is 12).
This, however, does not explain how for most of this year (since about March) he's made yoga pants that do more to fulfill men's creepy yoga fetishes than to clothe yoginis. His pants, especially when a woman bends over, become see-through when stretched at all.
He claims this is a result of a quality control error regarding the fabric. His fix? To sew a patch over the inside butt of the pants and re-offer them for sale as 'second chance pants' at a price $6 whole dollars less than unaffected pants--$92.
I'm a size 16--too fat for the lululemon market. So when I want expensive yoga clothes, I go to Athleta (a company owned by Gap), which sizes by XS-XL and has plus sizes in some product lines, as well as petites and tall sizes, free alterations, and an 'any time any reason' return policy. Forgive me plugging a company I like, but for a fat person, nice-looking yoga clothes aren't just fashion but really helpful and motivating to keep up the effort toward becoming a thin person.
These Athleta yoga tights are $69 (cheaper than lululemon's), and I defy you to tell me what color underwear I'm wearing while half-way down in a forward fold:
What is more, they've seen about 30 miles of walking, and show only the tiniest trace of pilling along the inseams.
So even when I get to a size 12--lululemon, guess where I'm NOT shopping? Your corporate attitude sucks.
Apparently instead of making clothes that make any wearer look good (or at least, better than other clothes do), he only wants to make clothes for people who make anything they wear look good. (In keeping with this marketing strategy, the maximum size he makes is 12).
This, however, does not explain how for most of this year (since about March) he's made yoga pants that do more to fulfill men's creepy yoga fetishes than to clothe yoginis. His pants, especially when a woman bends over, become see-through when stretched at all.
He claims this is a result of a quality control error regarding the fabric. His fix? To sew a patch over the inside butt of the pants and re-offer them for sale as 'second chance pants' at a price $6 whole dollars less than unaffected pants--$92.
I'm a size 16--too fat for the lululemon market. So when I want expensive yoga clothes, I go to Athleta (a company owned by Gap), which sizes by XS-XL and has plus sizes in some product lines, as well as petites and tall sizes, free alterations, and an 'any time any reason' return policy. Forgive me plugging a company I like, but for a fat person, nice-looking yoga clothes aren't just fashion but really helpful and motivating to keep up the effort toward becoming a thin person.
These Athleta yoga tights are $69 (cheaper than lululemon's), and I defy you to tell me what color underwear I'm wearing while half-way down in a forward fold:
What is more, they've seen about 30 miles of walking, and show only the tiniest trace of pilling along the inseams.
So even when I get to a size 12--lululemon, guess where I'm NOT shopping? Your corporate attitude sucks.