From
BBC.com Parents sue over 'junk food' ads
Consumer groups in the US are suing cereal maker Kellogg's and children's TV network Nickelodeon in a bid to stop them showing adverts for sugary foods.
They are demanding that both companies drop TV and website ads for so-called 'junk foods' aimed at youngsters.
TV ads for sugary and fatty snacks have been criticised by pressure groups in the US, who argue they are helping to fuel soaring child obesity rates.
But industry groups deny that food companies have acted irresponsibly.
They say that manufacturers have no direct control over which foods are bought by consumers.
Fatty foods
Kids want these foods not because of ads, but because they're children
Dan Mindus, Center for Consumer Freedom
The court action against Kellogg's and Nickelodeon-owner Viacom is being brought jointly by the Center for Science in the Public Interest (CSPI), the Campaign for a Commercial-Free Childhood and two Massachusetts parents.
They point to a recent study by the US government-backed Institute of Medicine, which suggested that companies were using TV ads to encourage more children to eat unhealthy foods.
The groups, which served notice of the lawsuit on Thursday, want Nickelodeon to stop showing ads for treats and snacks when more than 15% of the audience is made up of under-eight-year-olds.
They also want the companies to stop marketing junk foods on websites and through competition giveaways.
"The industry has had decades to clean up its act, but instead it has only intensified its marketing," said CPSI executive director Michael Jacobson.
More exercise
"Nickelodeon and Kellogg engage in business practices that literally sicken our children," he added.
However, Kellogg's and Nickelodeon said both companies had been encouraging children and families to lead healthy lifestyles.
Kellogg's - whose Tony the Tiger character famously promotes the firm's Frosties sugar-coated cereal - said it was committed to educating parents and children about nutrition and exercise.
Nickelodeon added it actively encouraged families to lead active and healthy lives.
Dan Mindus, a spokesman for campaign group the Center for Consumer Freedom, said: "Kids want these foods not because of ads, but because they're children."
Once again - what the fuck? Are parents in this country SO FUCKING LAZY AND APATHETIC that they can't tell their children NO when it comes to sweets? Are they so sensitive to possible (gasp!) conflict that they cannot give their children a pair of skates and tell them to enjoy the sunshine instead of letting them hole up in front of the Idiot Box™® or a video game? Grr..
Seriously though - whatever happened to discipline? Oh wait! Giving your child a spanking is now CHILD ABUSE - what the fuck?! I am glad my parents had no qualms giving me a quick swat on the ass to get the point across, honestly and truthfully. The thought of getting another (even though they were rarely anything severe, of course!) is usually an excellent way to dissuade a child from acting up, if the barrage of "No no no" didn't work the first time around.
Dan Mindus there has the right idea - kids wants sweets, and are going to ask for them no matter what. Hey parents of America - JUST DON'T FUCKING BUY THEM IF YOUR KIDS ARE LARDOS. FUCK, WHILE YOU'RE AT IT, MAKE THEM GO PLAY OUTSIDE, kthnxbye.
Rar.