Latest variety: Sesame Noir, with an accent on the first e. This is to distinguish it from Black Sesame, which are cracker sticks sprinkled with black sesame seeds. Sesame Noir is rice crispy bits stuck together with sweet black sesame flavored frosting. OMG so good!
Of course, I am consistently the only non-Chinese person at the dim sum table who likes those black sesame jelly roll-ups (does anyone know what I'm talking about or what they're called?) so I'm not exactly recommending Sesame Noir to a general audience.
Pumpkin pocky, now, seems to meet with universal approval. Even from me, a pumpkin hater, because it tastes more like caramel.
http://www.alde.com/anime/pocky1.html