Today I tried the Impossible Burger

Jun 15, 2018 15:58

If you haven't heard of this, it's a new soy-based burger that supposedly cooks, looks, tastes, and feels exactly like a meat burger. I saw it at Fatburger, which I figured was a good place to try it -I already know I like their regular burgers so I have a good basis for comparison, and it's pretty cheap so if I hated it at least I wasn't out a tragic amount of money.

I asked the guy at the counter if people were liking it. With slight evasiveness, he said, "Yeah, lots of people are ordering it!"

If my experience was typical, I suspect that lots of people will not be ordering it twice.

On the one hand, it was by far the best non-meat burger I've ever had, and I ate almost the entire thing. (I was hungry.) However, it does not look like meat. It looks similar to meat. But it was visibly a veggie burger. I actually don't care much about appearance, but just sayin'. Similarly, the texture isn't quite right. It's close. But it has a noticeably vegetal soft homogeneity, which is different from that of ground meat. Most importantly, it doesn't taste quite like meat. Or rather, it doesn't taste like a Fatburger burger. It has a slight spiciness that I didn't care for, which is probably there to mask the non-meat flavors. If the texture and appearance had been perfect, I might have believed it as a meat burger that was overspiced to make up for the meat not being the best.

In short, disappointing. I would have preferred their real burger. I also would have preferred going home and making myself a salad. I keep hoping for a perfect meat substitute, but in the meantime I'll stick to eating less meat and mostly from identifiably good-practice sources.

Have any of you tried this? What did you think?

Crossposted to https://rachelmanija.dreamwidth.org/2203340.html. Comment here or there.

eating

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