John Buccigross answered this e-mail in his Mailbag on
ESPN.com today (John's answer in italics):
Bucci,
I'm once again giving a hockey speech for my public speaking class here at Wake Forest, and I'm looking for your help again. The assignment is to persuade nonhockey fans to go to a hockey game. The reasons I've come up with so far -- hockey has all the elements of a good sport, it is an easy sport to understand, and hockey fans are very welcoming and want to spread the game to others. Do you have any additional insight?
Thanks and Go Thrashers!
Alex Botoman
Playing on the likability factor of the players and fans is the best way to go for the newbie fans. From there, they will slowly fall in love with the game. The heart, mental toughness and creativity of the players is a great model for kids and grown-ups. Always believe in yourself, never give up and think the game. Be humble, be passionate, be real.
I have my own ideas of how to attract people to game of hockey, so I thought I'd do my part.
Ladies, meet Steve Bernier.
He's 6'2", and he speaks with French accent. Need I say more?